The future of Australian music feels as uncertain as ever; touring is tough, fan engagement is rapidly changing, and the economic squeeze is getting tighter.
That meaning said, people in music have always innovated in these climates and responded to rapid shifts, developing approaches and strategies that become fundamental to industry and wider culture.
In this BIGSOUND special forum event, we explore adaptive entrepreneurialism and how adaptive thinking will lead us out of the current era and into a thriving and secure Australian music market.
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