KeynoteEverything: Every Noise: Everywhere All At Once: In Conversation With Glenn McDonald

There's no one that knows music like Glenn McDonald.

The former 'Data Alchemist' for Spotify, McDonald and his team have broken music genre data down into realms previously unimaginable with the groundbreaking Every Noise At Once site, breaking down everything from micro-genre classifications to what genres countries actually care about right now.

McDonald joins BIGSOUND for this In Conversation to talk about his stellar career, his new book 'You Have Not Yet Heard Your Favourite Song: How Streaming Changes Music', and what Australian audiences really want to hear in 2024.