Marketing for heavy heads is different to any other genre. The fan culture and community runs deep and the promo strategy used for other contemporary artists rarely lands for these artists (please tell us the last time you heard a metal track on a commercial station? The defence rests, Your Honour).
So what does it actually take to market rock, punk and metal music successfully in 2024? This panel promises to go deep on what it takes to breakthrough the noise and what fans actually want to be hearing (and wearing).
A mandatory session for anyone who likes life on the heavier side.
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