Social media is one of the most powerful tools for music promotion today and the rules keep changing. TikTok and creator marketing have become essential to how music gets discovered, but as the landscape gets more sophisticated, so do the questions. What does an effective campaign actually look like? Where's the line between smart strategy and manufactured hype? And how do independent artists cut through without losing what makes them worth listening to in the first place?
This panel, presented by boutique artist services company GROUP SPEED, gets into the how. We'll hear from all sides of the equation: Lyric, an artist who utilises the online space to build community, Unice Wani, an Australian TikTok creator with nearly 10 million followers who generates income by engaging with artists and labels, and GYRO.Group’s General Manager of Marketing, Alison Bremner - with the conversation moderated by Ash McGregor.
