Ideas & Innovation HubFrom Manager to Managing: The mindset shift from building an artist's career to building a platform for millions

Anthony Zaccaria spent his early career managing artists, one career at a time, deeply personal work with no shortcuts. Building Linktree meant learning to manage something entirely different: a platform, a team, a business growing toward millions of people he would never meet. In this fireside chat, Anthony breaks down what had to shift in his own thinking to make that leap, whether it happened in one defining moment or built up over a sequence of decisions, and what changed for good once he made it.