Speakers reflect on what fans choose to spend money on, from merch and physical products to drops and creative retail ideas. The discussion looks at how artists make things people want to own, with a focus on design, intention and connection, and how they are introduced into the world through considered moments, spaces and experiences that bring people closer to the work.
The conversation considers the difference between creating something of value and simply selling more.It looks at how objects can carry meaning beyond the music, and how artists build income in ways that feel thoughtful and lasting.
