Panel • Access: Live CaptionsBrand Masterclass: Where Commerce Meets Consumer

Featuring Briony Kent (Head of Marketing, Salomon), Hannah Lapedota (Brand Lead Maybelline, NYX, Essie) and David Dullens (Head of Brand and Consumer ANZ, Converse), the panel looks at why some campaigns and ideas cut through. The conversation focuses on the relationship between identity, audience and attention, using real examples from music, fashion, retail and media to unpack what actually builds brand loyalty and income.