Nikki Wishart

Nikki Wishart is a strategic partnerships and music professional working across APAC and the US, specialising in music curation, brand partnerships and commercial strategy. At QSIC, she shapes music strategy for global brands including 7-Eleven, McDonald's, Mecca and Coles Liquor. Her work sits at the intersection of culture, brand and audience — building industry relationships, unlocking revenue-generating partnerships, and delivering music-led campaigns that land commercially and creatively. Nikki also serves as an observer on the PPCA board, contributing to industry governance and advocacy for artists and rights holders, with a focus on music's evolving role in commercial spaces.