Pete Sofo

Pete has been part of the Australian Music Industry landscape since his first part time job at an Australian Record label in 1999, when he was 16. After a successful decade as a music manager and booking agent, 2010 was Pete’s first foray into the world of running his own Live Events, a natural side step to his Management and Agency business.
In 2021 Pete joined Untitled Group as Event Operations Manager and after only 12 months was moved up to Director of Festivals and Major Events. Under Pete’s stewardship, Untitled has quickly grown into a post-Covid powerhouse in the Events Industry.