Will Cuming has lived the music business from many sides — as a platinum-certified, self-managed recording artist, a digital-advertising director in music in NYC, and the person now building the technology reshaping how independent artists release their music.
As LANKS, Will is a "triple threat," in the words of triple j's Gemma Pike — a songwriter, vocalist and producer, who’s toured alongside Rüfüs Du Sol, Vera Blue and RY X.
As Head of Product and Engineering at Community Music, he’s built the tech for their full artist-services ecosystem, giving artists more choice over how they distribute, fund, and market their work.








